Monday, September 17th is World Holy Name Day which takes place every year on this commemorative date of Srila Prabhupada's arrival to America September 17th 1965.
This day also happens to be the appearance day of His Holiness Bhakti Caru Swami. Every year Maharaja's disciples celebrate this event in conjunction with World Holy Name Day. 3 wonderful events on one day!!!
"Chanting the holy name eradicates envy and thus can bring real peace, unity, and fraternity to human society"